On-Page Essentials

Title Tags— Unique, descriptive under 60 characters. Include primary keyword naturally.

Meta Descriptions— Compelling under 155 characters. Drive clicks with value propositions.

Heading Hierarchy— One H1, logical H2-H6 structure. Keywords in H1/H2.

Image Alt Text— Descriptive, keyword-relevant. Every image needs alt text.

Schema Markup— JSON-LD structured data. Organization, Product, Article types.

Technical SEO

Canonical URL— Specify `<link rel="canonical">` to prevent duplicate content issues.

Sitemap— XML sitemap submitted to search engines. Update when content changes.

Robots.txt— Guide crawler behavior. Allow important pages, block admin/private areas.

Page Speed— Under 3 seconds load time. Optimize images, minify CSS/JS, leverage caching.

Mobile-First— Responsive design, viewport meta tag, touch-friendly navigation.

Original Content— No plagiarism. Create unique value for each page.

Keyword Strategy— Primary keyword in H1, URL, first paragraph. Natural keyword distribution.

Internal Linking— Contextual links between related pages. Build topic authority clusters.

Content Freshness— Update regularly. Search engines favor current content.

User Intent— Match content to search intent: informational, navigational, transactional.